In the article "Subliminal Advertising Leaves Its Mark On The Brain" researchers at the University College London discovered that even when people don't recognize subliminal messages, their brain still acknowledges them. Subliminal advertisement is legal in the United States, but what the "study doesn't address is whether this would then influence you to go out and buy a product". The researchers also did a test to see if people’s brains still registered these subliminal messages when it was distracted by something else. They did this by having people wear these two tone glasses and they have to pick out numbers from within pictures. When people were asked to point out a certain number, their brain never registered the hidden picture, even though one of their eyes could barely see it still. According to Dr. Bahrami "it challenges previous thinking - that what is subconscious is also automatic."
Do you think hidden messages in advertisements could be a problem in the United States? Do you ever notice any of these hidden messages? Could this affect our decisions on purchasing a product?
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