I chose the new KIA commercial that is trying to sell the KIA Soul. This commercial starts off with a video game background of aliens and robots shooting each other, so it looks that it is a commercial for a new game. The hamsters then drive up in their KIA Soul and start shuffling to the popular song, Party Rock Anthem by LMFAO. They get the two sides to stop fighting, and then everyone starts shuffling together. The song makes me want to just start dancing whenever I hear it, because it is one of my favorite songs. The only text is at the end when it says “2012 SOUL a new way to roll”, “$ Starting under $14k” and of course they had to add their name at the end, “KIA”. The opening really caught my eye, because I thought it was for a new video game and I was interested to see what one is coming out now, but was shocked when it turned to hamsters driving and shuffling. KIA knew that people love the song and that most people will watch a commercial if it has anything to do with a shooting game, so they used both to create a viral video.
KIA tries to grab the attention of viewers by adding catchy songs, and an opener that is appealing to the audience’s age range. The opener gets the attention of people, because most probably thought it was a new video game that was coming out, so it hooked people to stay and find out what is was about. Once the hamsters rolled up in the KIA Soul they knew people were going to know it wasn’t for a video game, so they made hamsters shuffle to Party Rock Anthem. The rhetoric they use is based just on image and sounds alone to keep viewers hooked and entertained throughout the whole commercial. The commercial uses the desire to dance and play video games, because the song they use makes anyone want to dance no matter the age.
The audience for the KIA commercial would be basically anyone that can drive, but it is probably most intended for the younger generation of new drivers. The video game resemblance shows that the audience they wanted to get “hooked” first are the guys, and then the music gets the rest of the other people to watch. The commercial assumes that the audience knows that shuffling is the dance that is meant for the song Party Rock Anthem, because that’s how all the hamsters and the other things are dancing. The audience might think that if they buy this car, they’d be able to shuffle just like they are in the commercial. They might also assume that other people who just look up to them now that they have this “awesome” new car. The commercial really doesn’t have much to do with the car, because it never tells or shows any information about it, except for the name and price. The commercial just is a really entertaining, and it gets people to watch. The commercial is both on the T.V. and YouTube, but it is most effective on YouTube. YouTube is viewed by various people, and anyone can find this commercial so it doesn’t have to be aimed for a certain type of people. YouTube is the most effective form of advertising as long as you can get it to go viral, which means it is mass sent to people and becomes extremely popular or extremely hated.
No comments:
Post a Comment