What images and text are present in the ad?
The image of a guy and girl having lunch wearing the same uniform, which means they work together. The text is saying how women have proved that they can work the same jobs men can, and do it effectively.
What is the purpose? What in the text makes you believe that?
The purpose is to show that women now can work same jobs as men, because they have proved themselves worthy of doing that. The text says “we never figured you could do a man-sized job!” which means that America didn’t believe that women could work the same jobs as men because they jobs were more dangerous and required more skill and physical strength that women’s jobs.
Who do you believe is the audience? How do you know?
The audience would be both men and women, because it gives women the confidence to go out and apply for these jobs, and it tells men that women can do it just as well as they can.
Who do you believe is the creator? Why?
The government or an owner of a huge factory/company wrote the ad, because they wanted to get the point across that women can work a “man’s” job. To help ease the transition of having women work in factories, and to also give women confidence.
What are the rhetorical appeals?
The creator used Pathos to get his/her point across, because the picture is of a man and a woman on their lunch break working at the same factory. The use of language also helped show how women can succeed in the factory workspace.
What is the cultural context and assumptions?
It tries to support women and their choice to work in factories, and it seemed like before this ad men never thought that woman could work in factories. Men didn’t like the fact of women working, but the ad helped settle a little tension.
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